Top 11 B2B PR Agencies in 2025

In 2025, B2B PR agencies are redefining influence by combining strategic expertise with sector-specific PR. Jorge Castro, founder of Growth Marketing Sweden, noted on this Forbes Agency Council panel that trade media is shifting toward AI-curated, niche platforms that cater to micro-audiences seeking highly personalized POVs. This evolution requires agencies to embrace thought leadership and tailored storytelling.

As the needs of the industry evolve, so does the demand for public relations agencies that can navigate complexity with precision and intent. The most effective firms are those equipped with adaptable, insight-led B2B PR strategies that align directly with their clients’ positioning and pace of innovation.

List of the Best B2B Public Relations Firms

Choosing the right B2B PR agency can mean the difference between being simply part of the conversation and actually shaping the narrative. The agencies below outrank others for their ability to execute PR strategies that align with complex business goals.

1. NinjaPromo

Yep, that’s us! At NinjaPromo, we take the time to understand what makes your business different and then build a PR strategy that reflects it. As a MaaS agency, our B2B PR campaigns are rooted in your goals, voice, and market position. Whether you’re bringing something new to the table or reshaping how your industry sees your brand, our approach focuses on clear messaging and the right channels—digital media, in-person events, social media—to make sure you’re heard.

We bring together a global team of marketers, creatives, and strategists to handle everything from media relations to podcast outreach, executive visibility, and integrated digital campaigns. With our subscription-based model, we offer sustained momentum so you can increase your brand exposure with confidence and clarity through fully integrated PR services.

 

📍Location: New York, London, Dubai, Singapore, Hong Kong, Vilnius	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Results-driven PR Strategy Digital PR Content Creation Influencer Marketing Marketing Communications Crisis Communication Full-Service Digital Marketing	⚙️Industries: B2B Fintech Crypto Software SaaS Healthcare eCommerce	💼Top Clients: Samsung Bull Perks Dash OVHcloud Atom Recycleye
🔝Best for: B2B brands looking for integrated PR with subscription-based scalability	💸Pricing: Starts at $3,200/month	📁Case Studies: View all case studies
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Why Choose Us:

• Our MaaS subscription model gives you room to grow without the stop-and-start headaches of traditional retainers. You get consistency, clarity, and support that moves with your business.
• We pitch your story and produce the assets that power it. From video and design to B2B influencer outreach and thought leadership content, we create the materials your PR campaign needs to gain traction.
• With a deep bench of specialists, we secure earned media coverage that positions your brand as a thought leader across niche, high-authority platforms.

2. Zen Media

Zen Media operates at the intersection of influence, credibility, and growth. It uses its proprietary GTM Influence Model, which integrates PR, content marketing, and sales enablement. This model leverages earned, owned, and social media channels to meet decision-makers where they are, ensuring each interaction builds recognition and revenue.

Zen Media’s PR team uses strategic media placements, high-impact content, and tailored experiences that keep stakeholders engaged from the first touchpoint to closed deals. Their multi-channel campaigns are engineered to drive trust, generate qualified leads, and accelerate buying timelines across complex sales cycles.

 

📍Location: Miami	⏳Founded: 2009	🧑‍💻Team Size: 11-50
💻Key Services: Thought Partnership Integrated Execution Compelling Creative Earned Influence Empowering Insights	⚙️Industries: Technology Financial Services Professional Services Healthcare Legal	💼Top Clients: Inscribe Elation Lighting Qvest New Cosmos Sandclock AdRoll
🔝Best for: Mid-to-large B2B companies	💸Pricing: Minimum project size starts at $10,000	📁Case Studies: View all case studies

 

Why Choose Them:

• Zen Media’s GTM Influence Model is purpose-built for B2B, combining media strategy, content journeys, and social proof to influence buyers at every touchpoint.
• They pair PR with sales alignment strategies, like personalized content paths and stakeholder-specific messaging, to drive conversions, not just clicks.
• They track the real business impact of PR, including monitoring sales metrics like RFP invites, win rates, and deal size, to ensure campaigns stay aligned with revenue goals.

3. Napier

Napier is a B2B public relations agency built for high-growth tech companies that want clarity, speed, and measurable progress. Specializing in tech PR for B2B, they have a proprietary four-step approach (Determine, Focus, Deliver, Enhance). It helps brands shift from scattered awareness to qualified opportunities with efficiency and intent.

Napier focuses on the disciplined separation of content creation and distribution, which are two functions often combined without distinction by other agencies. This approach, paired with their deep expertise in navigating the B2B marketing funnel, gives tech companies a structured path to visibility and real traction.

 

📍Location: Chichester, UK	⏳Founded: 1984	🧑‍💻Team Size: 11-50
💻Key Services: PR & Media Relations B2B Content Creation ABM Opportunity Generation Nurturing & Engagement	⚙️Industries: Information Technology Telecommunications Manufacturing Automotive	💼Top Clients: Farnell Vicor Anritsu Tektronix Microchip
🔝Best for: Tech-focused B2B companies	💸Pricing: Minimum project size starts at $1,000	📁Case Studies: View all case studies

 

Why Choose Them:

• Napier’s 4-step methodology leads to strategic PR campaigns, minimizing guesswork and keeping execution focused and consistent.
• They equip clients with proprietary tools, like an ABM advisor, ROI calculator, and persona builder, to support smarter campaign planning.
• As a PRCA CMS-certified firm, they bring process integrity to every engagement, ensuring consistent quality.

4. Altitude

Altitude stands out among PR agencies for its belief that PR doesn’t operate in isolation, but thrives when fully embedded within a company’s broader strategy. Composed of 35 B2B PR experts, their team quickly learns your industry and aligns PR with your brand, goals, and company values. Instead of chasing headlines, Altitude builds lasting credibility by placing your voice where it matters most.

Whether it’s positioning a company as a thought leader in trade media or guiding internal communications during transition periods, Altitude’s approach to delivering PR services for B2B companies is both strategic and personal. Their campaigns are crafted with precision and built to support other functions within the marketing mix.

 

📍Location: Pennsylvania	⏳Founded: 2004	🧑‍💻Team Size: 11-50
💻Key Services: Corporate PR Services and Communications Marketing Strategy Lead Generation Content Marketing SEO Branding & Rebranding	⚙️Industries: Life Science Software Biotech Manufacturing SaaS eLearning	💼Top Clients: Hosa Technology ZefSci TaikiUSA Sytheon Daelight Solutions
🔝Best for: B2B brands needing PR that aligns internal culture with external authority	💸Pricing: Starts at $7,500/month	📁Case Studies: View all case studies

 

Why Choose Them:

• With expertise across MarTech platforms like HubSpot and Marketo, they bridge PR execution with automation. 
• Altitude treats internal and external PR as part of a unified strategy, using communication to strengthen trust and transparency.
• Their PR strategies are informed by stakeholder insights, backed by media research, and tightly aligned with a brand’s positioning and values.

5. Baden Bower

Baden Bower specializes in B2B PR services that secure media placements across top-tier global publications. From the US to MENA, their campaigns are built to raise visibility and credibility in the markets that matter most. They aim to provide consistent, high-authority coverage that translates press features into lead-generating proof your brand can use.

Each campaign is shaped around your brand’s goals and audience. Their team uncovers angles that appeal to decision-makers, writes the story, and delivers guaranteed features in respected business outlets. With every article, you get proof of reach, including live URLs, logo placement, and an edge in negotiations.

 

📍Location: New York	⏳Founded: 2008	🧑‍💻Team Size: 11-50
💻Key Services: Local Publications International Publications SEO Digital Strategies	⚙️Industries: B2B Fintech Financial Consumer Tech Healthtech & Medtech	💼Top Clients: Nestle Raffles Hotels NVIDIA Deloitte BruntWork
🔝Best for: Global B2B brands targeting international PR	💸Pricing: Starts at $1,500/month	📁Case Studies: View all case studies

 

Why Choose Them:

• Get featured on major news sites within 72 hours. Each placement comes with downloadable logos and links you can use to build authority.
• They guarantee media coverage in outlets, such as Forbes, Business Insider, and International Business Times. Every feature includes a live URL.
• Their process is fast and structured. Brands see real results as media exposure turns into stronger leads and steady sales momentum.

6. PR Lab

PRLab is one of the few B2B PR companies built specifically for startups, scaleups, and fast-moving tech innovators. Their approach is rooted in flexibility and speed, helping brands break into new markets and land high-impact coverage across tier-1, 2, and niche media outlets. 

PRLab focuses on long-term PR partnerships and blending storytelling with strategy. The team crafts founder-driven content, thought leadership articles, and localized messaging that speaks to both media and the market. For companies aiming to raise funding, enter new markets, or grow their reputation, their work in PR for startups has already helped over 100 CEOs hit key milestones.

 

📍Location: Austin, Amsterdam, Madrid, Stockholm, Munich	⏳Founded: 2018	🧑‍💻Team Size: 11-50
💻Key Services: Global PR PR Funding Digital PR services for B2B company Internal Comms Media Training SEO	⚙️Industries: Cybersecurity Logistics Crypto & Fintech SaaS Events	💼Top Clients: ZOLA Surfshark Navee CoinMart Pure Global
🔝Best for: Tech startups and scaleups looking for global PR reach	💸Pricing: Minimum project starts at $5,000	📁Case Studies: View all case studies

 

Why Choose Them:

• PRLab focuses on startups and scaleups, delivering coverage designed to boost visibility, attract funding, and accelerate growth.
• They bring local PR expertise to global markets, adapting campaigns to regional media norms and business culture.
• Campaigns are tied to measurable outcomes like international media hits, market expansion, and stronger investor traction.

7. Walker Sands

Walker Sands is one of the few B2B PR firms that leads with outcomes, not checklists. Their philosophy, called Outcome-Based Marketing, starts with the end goal in mind and builds the right mix of integrated PR and marketing to get there. This B2B PR agency blends PR with demand generation, creativity, and content strategy to help brands earn third-party validation and shape narratives that stick. 

With global capabilities and a strong media network, Walker Sands helps businesses scale their messaging across markets and stand out as category leaders. Their full-service model also positions them as a standout B2B marketing agency, offering PR for enterprise companies seeking growth beyond the inbox.

 

📍Location: Chicago, Seattle, Boston	⏳Founded: 2001	🧑‍💻Team Size: 51-200
💻Key Services: Data-Driven PR Executive Profiling Launches & Events Media Relations Influencer Marketing Media & Presentation Training Thought Leadership	⚙️Industries: Technology AI Financial & Fintech Manufacturing Healthcare	💼Top Clients: Kaseya Sophos Visier Loop Aptos
🔝Best for: Enterprise and mid-market B2B brands	💸Pricing: Contact for custom pricing	📁Case Studies: View all case studies

 

Why Choose Them:

• Their global reach is supported by PROI Worldwide, giving brands access to local expertise in almost any market. 
• Their OBM approach ties every PR initiative to business outcomes like reputation, growth, and lead velocity.
• They specialize in bold, media-ready storytelling. Their team works closely with subject matter experts to craft timely, relevant narratives that capture media attention.8. 

8. Berkeley

Berkeley Communications stands out by doing what most B2B public relations services don’t: leading with a story instead of a product. Their six-step storytelling formula helps brands move away from promotional noise and into narrative-driven communication that builds connection. Berkeley uses stories to drive coverage, B2B brand awareness, and leads that resonate, whether it’s positioning complex tech companies or humanizing enterprise brands.

Their team blends strategy, writing, and multimedia content to make PR more immersive. From video and podcast production to brand workshops, this PR agency for B2B companies equips clients with the tools to express their purpose and simplify what they do. With local teams across Europe, the US, and Australia, Berkeley combines creative storytelling with precise execution in key global markets.

 

📍Location: London, New York, Munich, Sydney	⏳Founded: 1995	🧑‍💻Team Size: 51-200
💻Key Services: Public & Influencer Relations Content Marketing Branding & Design Video & Audio Storytelling Brand Storytelling Intelligence & Insight	⚙️Industries: Information Technology eCommerce Nonprofit Real Estate Telecommunications	💼Top Clients: Epicor BenQ RobCo Coursera Zendure
🔝Best for: B2B brands that need a compelling story	💸Pricing: Minimum project size starts at $10,000	📁Case Studies: View all case studies

 

Why Choose Them:

• Berkeley offers hands-on workshops through their Storytelling Academy, helping companies define a unifying brand narrative that sticks.
• Their storytelling formula cuts through crowded media spaces and helps brands connect emotionally with buyers.
• Their international campaigns are built around a single narrative, ensuring your message stays consistent while adapting to local markets and media dynamics.

9. Actual Agency

Actual Agency brings a different lens to B2B PR services, one grounded in trust, validation, and narrative design. Their campaigns are built to reduce buyer hesitation by aligning PR, content, and digital strategy with how decisions are made in high-stakes B2B tech environments. By earning third-party validation from media, influencers, and experts, this B2B tech PR agency helps clients lower perceived risk and move buyers closer to “yes.”

With niche PR expertise in enterprise tech, SaaS, and AI, their team combines narrative design thinking, data analysis, and integrated B2B storytelling to produce timely, relevant coverage that supports credibility and drives awareness. Their media strategies are backed by research and tailored for impact. This focus on precision and momentum also strengthens visibility and supports long-term B2B lead generation goals.

 

📍Location: New York, Portland, San Francisco, Washington DC, London, Paris	⏳Founded: 2015	🧑‍💻Team Size: 11-50
💻Key Services: PR for B2B Companies B2B Tech Fintech Content Marketing B2B Reputation Management	⚙️Industries: Financial Services Advertising & Marketing Business Services Media Information Technology	💼Top Clients: Kantata BMO Privacera Fundbox Bitfarms
🔝Best for: B2B tech companies looking to build credibility	💸Pricing: Minimum project size starts at $10,000	📁Case Studies: View all case studies

 

Why Choose Them:

• Actual’s narrative design methodology helps reduce decision risk and build trust with the stakeholders who matter most.
• This PR agency for B2B companies delivers persistent media relevance through original research, data-backed stories, and high-credibility placements.
• They use targeted, insight-driven pitching to avoid “spray and pray” tactics and keep brands top of mind with key media voices.

10. SHIFT Communications

SHIFT is one of the few B2B PR agencies that combines traditional media expertise with performance-based communications. With more than two decades of experience, this B2B PR agency helps B2B brands navigate high-stakes transitions. Their team works across paid, earned, shared, and owned channels to build relevance and move brands forward.

While most clients come to SHIFT for media relations for B2B, they stay for the agency’s broader integration strategy. SHIFT blends strategic messaging, creative content, and cross-channel PR expertise to help companies build authority in fast-moving or regulated sectors. As part of the AVENIR GLOBAL network and Padilla, SHIFT enhances its capabilities with access to global resources, research, and corporate reputation tools to support clients at scale.

 

📍Location: Boston, New York, San Francisco	⏳Founded: 2003	🧑‍💻Team Size: 51-200
💻Key Services: Crisis Communication Services Media Relations Strategic Narrative Social Impact Analyst Relations Corporate Communications	⚙️Industries: Consumer Technology Health AI Blockchain & Web3 Retail & CX	💼Top Clients: Citrix Crypto.com McDonald’s Specright H20.ai
🔝Best for: Established B2B companies navigating high-stakes growth	💸Pricing: Contact for custom pricing	📁Case Studies: View all case studies

 

Why Choose Them:

• SHIFT has guided clients through IPOs, M&A, rebrands, and leadership transitions, making them a trusted partner during pivotal growth moments.
• Their audience-centric B2B programs help brands lead in times of industry disruption and communicate value beyond product features.
• Their performance communications approach aligns PR outputs with business metrics, helping brands measure credibility, engagement, and momentum over time.

11. Channel V Media

Channel V Media delivers B2B public relations services that help companies go from the unknown to the unavoidable. Whether you’re launching a product, shifting your narrative, or repositioning in a new market, the agency turns business objectives into media stories that change perception and spark demand. Their work spans 50+ markets worldwide through their partnership with the International Public Relations Network.

From analyst briefings and data-driven stories to commentary and speaking placements, Channel V Media’s campaigns are built to influence the right audiences. These include media, analysts, and decision-makers. With placements across Forbes, CNBC, The Wall Street Journal, and TechCrunch, their strategies build credibility where it matters and drive high-value business behaviors.

 

📍Location: New York	⏳Founded: 2008	🧑‍💻Team Size: 11-50
💻Key Services: Strategic Planning Newsjacking Media Relations Thought Leadership Crisis PR Press Releases	⚙️Industries: B2B AI Fintech & Payments Retail Social Media Food & Beverage	💼Top Clients: IBM Gotham Greens Marriott Everseen Bluecore Hilton
🔝Best for: Growth-stage and enterprise B2B companies	💸Pricing: Minimum project size starts at $10,000	📁Case Studies: View all case studies

Why Choose Them:

• With experience in over 200 B2B campaigns, Channel V Media brings proven playbooks for industries like finance, real estate, recruitment, and tech. 
• Their mix of tactics, ranging from award submissions to executive profiles, ensures visibility across both national and trade outlets.
• They specialize in turning evolving company narratives into press coverage that builds awareness, trust, and momentum.

How We Ranked the Best B2B PR Firms

Choosing the top B2B PR agencies in a saturated field isn’t about who shouts the loudest or lands the most awards. At NinjaPromo, we approached this list with the same lens we apply to client work: outcome-driven, credibility-first, and grounded in what matters to B2B companies operating in high-stakes environments. Our selection prioritizes firms that build sustained momentum across channels and global markets.

Here’s how we evaluated the 11 B2B PR agencies featured in this guide:

Relevance to the B2B buyer journey

We prioritized agencies that structure their campaigns around real business impact, from reducing buyer friction to improving brand positioning during sales cycles. Whether through earned media, thought leadership, or stakeholder messaging, the B2B public relations agencies support growth beyond vanity metrics.

Strategic specialization

Not all PR firms are built for B2B complexity. We prioritized agencies that demonstrate a clear focus on tech, finance, enterprise SaaS, and related sectors. Each firm needed to show deep audience understanding and positioning expertise across multiple buyer stages while also using PR tools and PR platforms to optimize campaigns.

Proof of execution, not just potential

We assessed tangible outputs like tier-one media coverage, successful rebranding moments, IPO support, and measurable lead generation. Performance in this context reflects an agency’s ability to turn strategy into outcomes, not just decks and buzzwords.

Global scalability with local insight

International presence alone wasn’t enough. We prioritized PR agencies that combine global aspirations with regional fluency. We looked for agencies that run campaigns across, say, North America and the Middle East while maintaining brand consistency and local relevance.

Building campaigns that work across every channel

We also looked for PR partners who understand how public relations fits within a modern B2B marketing strategy. The best PR firms today can’t operate in silos. They must collaborate with demand gen, social, brand, and digital teams and public affairs specialists to build unified campaigns that move the needle.

Innovation in format and storytelling

We gave preference to agencies that don’t rely on recycled templates or traditional press releases alone. Instead, we looked for firms pushing into podcasting, video, original research, and workshop-led messaging development. These tools create richer, more engaging narratives for today’s B2B audience.

From bold storytelling to high-credibility placements, the abovementioned B2B PR agencies share one thing in common: they’ve mastered the art of PR that delivers business outcomes, not just awareness.

NinjaPromo – Powering B2B Brands with Strategic PR and Media Coverage

Great PR does more than just tell a story. It builds trust, drives leads, and shifts perceptions. At NinjaPromo, we understand what separates top-tier B2B public relations agencies from mediocre ones. Our B2B PR team engineers brand narratives that accelerate growth in the competitive B2B industry. 

Our integrated approach ensures your PR strategy aligns with long-term business goals, whether your business is entering new regions, repositioning post-funding, or simply trying to cut through the noise. As a full-service partner, we combine strategic media outreach with high-impact content and creative and performance-led digital marketing campaigns. This combined approach elevates your visibility and authority across every touchpoint.

With experience spanning tech, fintech, SaaS, and enterprise, our team supports clients at every stage, from launch to leadership positioning. If you’re looking for more than just coverage and want PR that builds value over time, NinjaPromo is ready to lead the conversation.

Looking to discover top agencies in other industries? Check out our other top agency lists:

• B2B SEO Agencies
• B2B Social Media Marketing Companies
• B2B Influencer Marketing Companies
• B2B Content Marketing Agencies
• B2B Demand Generation Companies
• B2B Inbound Marketing Agencies
• Fintech PR Companies
• Content Marketing Agencies