6 Best EdTech Marketing Agencies in 2025

The education technology market is expanding quickly due to the rapid demand for online learning, preference for personalized learning experiences, and accelerated digital adoption.

The global EdTech market is projected to reach USD 810.3 billion by 2033. The corporate EdTech market is already valued at $27.5 billion, per Global Market Insights.

There are 31,200 companies in the global K-12 EdTech sector. Also, the number of users opting for online education will grow to 1,121.0 million by 2029. 

With the rise of numerous EdTech startups and established companies expanding their digital offerings, attracting and retaining users is a key challenge. 

The best EdTech marketing agencies help EdTech brands reach their core consumers through metrics-based planning. From strategic demographic targeting to content marketing, SEO, and analytics tracking, performance-based educational technology marketing companies help educational services reach their full potential.

However, not every EdTech marketing agency has a deep understanding of the education industry. Therefore, we have curated this list of the world’s best profit-driven education marketing services after looking at their portfolio of EdTech clients and thoughtfully crafted marketing strategies. 

 

List of EdTech Marketing Agencies to Consider

Here are the leading EdTech marketing firms with a profound understanding of the EdTech industry to help you get intra-institution reach and achieve long-term results:

1. NinjaPromo

Yes, that’s our agency. Our subscription-based marketing services help educational institutions deliver in-market leads. You get 30+ marketing services in one package.

We combine SEO, paid media, SMM, influencer communications, and other marketing services. Our comprehensive plan boosts your sales pipeline by attracting the right audience you are targeting. Every marketing task is done with strong skills and modern tools.

Our team helps your brand grow by building an effective product marketing strategy. Rest assured, your brand will stand out in the EdTech digital market with this approach!

 

📍Location: New York, London, Dubai, and Hong Kong	⏳Founded: 2017	🧑‍💻Team Size: 51-200
💻Key Services: Digital Marketing Strategy SEO PPC SMM Digital PR Influencer Marketing Video Marketing Lead Generation Website Design and Development	⚙️Industries: Education SaaS Healthcare Fintech  Crypto Gaming Small Business eCommerce	💼Top Clients: HTX Affyn HQTS Leon Damex Lake Caga Axios Cybarco
🔝Best for: Learning management systems, online course providers, educational apps, and virtual classroom solutions looking for a full marketing department.	💸Pricing: from $60 per hour	📁Case Studies: View all case studies.
Book intro call with us

 

✅Why Choose Us?

• From boosting user acquisition for learning apps to enhancing engagement for online education platforms, our marketing-as-a-service includes social media marketing, SEO, video production, and more, all fine-tuned for the EdTech space.
• With our marketing subscription model, EdTech brands can save time and budget while receiving expert-level promotion every month.
• Our team’s hands-on 7+ years experience helps you with long-term results for your EdTech project.

2. Voxturr

Voxturr is an award-winning education marketing and digital transformation agency. They help education startups, medium-sized businesses, and Fortune 500 companies drive rankings and traffic. 

Their out-of-the-box solutions are crafted by subject matter experts. Having served over 80+ clients, they have mastered the art of exponential growth using innovative, hypothesis-driven strategies.

From pre-launch marketing to optimizing your overall business across the AARRR (Acquisition, Activation, Retention, Referral, and Revenue) framework, they employ proven sales processes. Their approach creates a connected experience for your customers, ensuring seamless interactions across all touchpoints.

 

📍Location: San Francisco, California	⏳Founded: 2018	🧑‍💻Team Size: 11-50
💻Key Services: Growth Hacking Pre Launch Marketing Webinar Marketing Pay Per Click Management Social Media Marketing Online Reputation Management Advanced Analytics and Reporting	⚙️Industries: EdTech Finance Healthcare Travel Retail	💼Top Clients: Skilltoon Orange Slates VidyaSaar Yup SVIA KredX Workly One Fix
🔝Best for: EdTech companies focused on marketplace models, academic and extracurricular programs for K-12 students, as well as institutions offering undergraduate, competitive exam courses, and career advancement opportunities.	💸Pricing: Contact them for custom pricing.	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They offer a return-on-investment-driven approach from awareness to demand generation. Their strategies are thoughtfully planned, starting from lead generation to nurturing to conversion-based campaigns. Their team ensures each step is optimized for maximum impact.
• Their team is people-centered, tech-focused, and creative. Voxturr leverages new-age technologies, a data-driven approach, and automated solutions to help EdTech companies increase their business ROI.

3. upGrowth

upGrowth is a leading EdTech digital marketing agency that applies a learner-first approach to marketing educational services. They leverage A/B testing, refining landing pages, and evolving channel strategies to potentially make your EdTech products go viral instantly.

Their team applies a number of customer-centric growth formulas to attract, acquire, and retain customers. They are experts in preparing viral campaigns to delight customers and reach large communities.

upGrowth also helps you prepare hyper-relevant and multilingual content to expand your reach. They also leverage generative engine optimization tactics, ensuring your message reaches the right people.

 

📍Location: Pune, Maharashtra	⏳Founded: 2016	🧑‍💻Team Size: 51-200
💻Key Services: Growth Strategy and Planning SEO Paid and Performance Marketing Content Marketing  Email Marketing SMM Conversion Rate Optimization	⚙️Industries: Education Fintech Food Healthcare Technology	💼Top Clients: Disprz LetsUp LendingKart DYPatilUniversity Alluma Wajooba Tee Talkies
🔝Best for: Educational businesses looking for targeted digital campaigns and product growth hacks.	💸Pricing: < $25 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• Their EdTech marketing agency’s growth engineers offer results-driven consultation. With expert advice and identification of the right metrics, they help education institutions measure and correct the problems in the user growth funnel.
• They are a certified Google, HubSpot, and SEMrush agency partner. Being a certified growth partner, they are well aware of proven growth strategies that produce a consistent stream of qualified leads.

4. Aspectus

Aspectus is a marketing company that collaborates with educational software companies. They work with both large and small EdTech organizations to boost their educational outcomes locally and globally. 

Their team of education marketing and PR experts is skilled in enhancing your brand’s strategic value. They help your brand engage with crucial decision-makers, such as educators, learners, industry influencers, and policy-makers.

They believe in smart work for better results. Following this philosophy, they craft thoughtful digital marketing campaigns with strategic branding, robust website design, compelling content, and strong media relations.

 

📍Location: London, England	⏳Founded: 2008	🧑‍💻Team Size: 51-200
💻Key Services: Brand Strategy Digital Marketing PR and Communications Website Development Content Writing and Marketing	⚙️Industries: Finance Education Professional Services Energy Technology Capital Markets Manufacturing Chemicals	💼Top Clients: Tomorrow University Labster Debut Munich Re Foreside Plan Radar BT Wholesale SGX Group
🔝Best for: EdTech brands looking for outcomes-driven strategies to attract users and investors.	💸Pricing: $150 – $199 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• They have developed a unique commercial model and transparent reporting structures, allowing you to assess their performance accurately.
• You will see their processes and progress, and they welcome evaluation based on agreed-upon outcomes and the results they achieve. 
• They utilize data-driven insights to measure performance and foster a cycle of continuous improvement, ensuring consistent and transparent value for your business.

5. Insivia

Insivia is one of the top EdTech marketing agencies for education brands focused on K12 and higher education sectors. They utilize their proprietary AI-enabled software to develop your value propositions, brand differentiation, and product messaging.

Their team has developed a deep understanding of the budgeting practices within the education sector. It enables them to tailor their approaches to align with the financial constraints of schools and districts. 

They also have strategies to alleviate teachers’ hesitations about new technology, demonstrating its clear benefits in the classroom. Going beyond flat storytelling, their EdTech marketing agency creates personalized experiences that build confidence in your education software.

 

📍Location: Cleveland, Ohio	⏳Founded: 2002	🧑‍💻Team Size: 11-50
💻Key Services: GTM and Brand Strategy Sales Strategy Web Design and CRO Interactive Content Preparation Video and Animation  Lead Generation	⚙️Industries: EdTech  LegalTech  FinTech  MarTech  HealthTech  AI-Based Tech  HRTech  PropTech xTech	💼Top Clients: QLess Socialive PreEmptive Bedrock Mcpc Rezstream Wolters Kluwer Tcdi
🔝Best for: K12 and higher educational institutions looking for AI-driven demand generation and brand growth.	💸Pricing: $100 – $149 / hr	📁Case Studies: View all case studies.

 

✅Why Choose Them?

• Insivia ensures that your technologies become core assets for educators and learners, which is essential for driving deep institutional loyalty and long-term engagement.
• They have a team of EdTech marketers to create immersive and interactive content to retain the attention of educators and students and maximize conversions.
• Their strategic approach focuses on pinpointing key departmental influencers and comprehending the complexities of procurement cycles. As a result, your EdTech solution gains prominence in the competitive higher education market.

6. Clever Lucy

Clever Lucy is a boutique American marketing agency with over 5 years of proven experience in narrow niches like EdTech, SaaS, and more. The team specializes in full-cycle marketing strategies, helping brands grow through a deep understanding of their target markets.

 

📍Location: Cincinnati, OH	⏳Founded: 2020	🧑‍💻Team Size: 2-10
💻Key Services: Digital Marketing Branding Sales Support Event Marketing Web Design Video Production	⚙️Industries: EdTech B2B SaaS Nonprofit organizations	💼Top Clients: No information about clients
🔝Best for: For companies of all sizes in the tech sector looking to attract a targeted audience.	💸Pricing: Request prices from the agency	📁Case Studies: No case studies.

 

✅Why Choose Them?

• The agency conducts in-depth market research before launching each marketing campaign.
• Since the EdTech niche is young and growing, Clever Lucy uses the latest technologies to help your project stay ahead in the digital race.

Our Methodology for Selecting the Best EdTech Marketing Agencies

EdTech is a unique and rapidly evolving industry. We carefully analyzed each agency’s strengths to highlight those that truly stand out in delivering effective marketing solutions.

First of all, we looked at each agency’s experience in the education field and their ability to use advanced digital marketing tools. Agencies that showed a strong grasp of education rules and the needs of students and schools were given preference. This helped us find teams that could build marketing campaigns that speak clearly to both schools and learners. 

We also reviewed portfolios and client feedback, which play a key role in how people choose services:

Since 99% of users read reviews before buying or hiring online.

Our agency studied real case examples to see what strategies agencies used and how they achieved results for online learning platforms.

We also checked how many services each company offered. Agencies that could handle everything from SEO and PPC to content, design, and analytics stood out. Those offering international services were noted for their ability to support education companies worldwide. Communication was another key area:

Since 96% of people believe good communication improves their overall experience.

We looked at how clearly and quickly agencies respond. 

By taking all of the above factors into account, our list of EdTech marketing companies is carefully curated and features the current leaders in the industry. With them, your digital marketing campaigns will succeed, and your brand will quickly start attracting potential clients after launch.

Boost Your EdTech Brand Visibility with NinjaPromo—Less Cost, More Clients

NinjaPromo designs scalable and flexible digital marketing solutions to outsmart your competitors. Our all-in-one marketing subscription covers value-added services consisting of SEO, PPC, mobile app marketing, SMM, and other effective marketing channels. 

When you outsource marketing to us, we leverage the right multichannel marketing tactics for growth marketing to not only attract but also retain students and educators. Our outbound lead generation and end-to-end analytics provide a comprehensive view of campaign performance, enabling continuous optimization and maximum ROI. 

NinjaPromo’s full-service marketing department specializes in digital marketing for startups, making us an ideal choice for small business marketing. We don’t believe in a one-size-fits-all approach. Instead, our team of expert marketers works to understand your audience, the problems they face, and how your solution can help them.

Choose NinjaPromo for a cost-effective solution to elevate your EdTech brand and connect with more clients effectively. From creating content to improving user experience, we design custom digital marketing strategies for EdTech companies to help them connect with education leaders and deliver clear results.